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Why Gifts Should Be a Surprise: The Neuroscience of Giving Why the gift should be a surprise? A study from the University of Pennsylvania discovered that human brains are hardwired to enjoy unexpected rewards. In the study, when people received an unexpected gain, the neurons in the substantia nigra (which play a significant role in reward) “exhibited significantly higher firing rates”. In other words, that awesome feeling you get when you get a surprise is hardwired into your bra …

The Magic of a Handwritten Note: Appreciating Your Best Friends In our lives, we often get caught up in the digital rush. Picture this: it’s your birthday, and while enjoying your morning coffee, you log into social media to find a slew of quick messages on your wall—"Hope your year is great!", "Happy day!", or even a lazy "HBD". They're sweet, but they blur together quickly. Now, imagine walking out to your mailbox later that day and finding a physical, handwritten note card reca …