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The Meaning & Magic of Souvenirs: From Mementos to Online Shopping The word ‘souvenir’ is a French word meaning memory or remembrance. Souvenirs can also be called mementos, keepsakes or tokens of remembrance and can be any object that someone keeps hold of, for the memories it brings back. Although most often associated with gift shop products such as miniature replicas of famous UAE icons, including Burj Al Arab, the Burj Khalifa and the Atlantis Hotel, a souvenir can be an …